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Eye-opening Professional Brand Shoot: Liverpool Animal Rights Activist

  • Mar 14, 2023
  • 2 min read

Updated: May 2, 2025


  • Liverpool Plant Based app creator with pigs holding sign at Wirral animal Sanctuary.
  • Liverpool Plant Based app creator on waterfront with Defender of Animals jumper.

Brand shoot with Animal Rights Activist, Rayner Croft.


I couldn't even tell you how Rayner and I met, but when you're a part of the vegan community, it can be quite easy to know someone who knows someone. Whatever the path toward our friendship, I'm so grateful to have met such a passionate, driven trailblazer with a mission to change the world.


Rayner is a committed Animal Rights Activist, fuelled by a deep desire to make veganism easy and accessible for all in order to save the lives of animals:


"We hold no judgment and support everyone at every stage of their journey. I am also a huge advocate for the animals of this world and I am determined to leave our planet a much more peaceful and kinder one at that. I am vegan for the animals first and foremost and like to think of myself as a voice for the voiceless."

For Rayner’s shoot, we set out to create a gallery of images that reflected her values, her personality, and her connection to animal advocacy. She’s a proud Liverpudlian, and although we didn’t get a chance this time to bring her beloved cockapoo, Willow, we did manage to capture some beautiful moments with the rescued animals at White Gate Animal Sanctuary to complete our busy day of running around the city.


With the goal of being the No.1 Vegan app in the world, we set out to create a gallery of images that showed what it's like to get onboarded, what the listings on the app look like for the businesses who join, and what it's like to forge a relationship with Rayner, who's a proud Liverpudlian. Although we didn't get a chance this time to bring her beloved cockapoo, Willow, we did manage to get loads of gorgeous shots with the beautiful rescued animals at White Gate Animal Sanctuary to complete our busy day of running around the city.


Have a scroll through to see how we brought Rayner's vegan brand shoot to life!




Please forgive the banding in some of the images -

had to compress to get them nice and small to share!


  • Liverpool Plant Based app creator with owner of The Vibe, toasting.
  • App founder holding meeting with owner of the vibe cafe.
  • Liverpool Plant Based app creator reading Ed Winter's book, Vegan Propaganda, at the Vibe.
  • Liverpool Plant Based app creator outside the vibe with suitcase and coffee.
  • Liverpool app creator sat outside on phone with plant based scouser mug and suitcase.
  • Liverpool business owner walking near duke street with luggage and pink mug.
  • Liverpool Plant Based app creator showing listing to owner of Wilderness Hair, Louise King.
  • App founder showing off listing for natural hair care, Wilderness Hair in Liverpool.
  • Hand holding vegan hair care product at Wilderness Hair in Liverpool.
  • Plant Based app creator holding Vegans are saving the planet sign on Liverpool Waterfront.
  • Liverpool Waterfront vegan demonstration signs.
  • Liverpool Plant Based app creator holding vegan sign at Liverpool Waterfront
  • Plant Based Directory founder and CEO, Rayner Croft in Liverpool
  • Rayner Croft, founder of Plant Based Directory sat on iron stairs in Hardman Yard in Liverpool
  • Rayner Croft, showing off Plant Based Directory app interface on iphone in Liverpool.
  • Vegan tote bag during Georgian Quarter Brand Shoot in Liverpool.
  • Plant Based Directory creator, Rayner Croft on laptop outside pink Liverpool restaurant.
  • Pink door in Georgian Quarter, Liverpool behind Vegan businesswoman.
  • App founder at Beatles street art on Hope Street in Liverpool.
  • Liverpool Plant Based app creator at train station with luggage in the Wirral.
  • Pink Plant Powered Scouser Mug from the Vibe
  • App founder reading Ed Winter's book, Vegan Propaganda at Hoy Lake train station near Liverpool.
  • Goat at White Gate Animal Sanctuary
  • Liverpool Plant Based Directory founder at White Gate Animal Sanctuary with goat.
  • Rayner Croft, Plant Based Directory founder, at Liverpool's White Gate Animal Sanctuary with goat.
  • Plant Based Directory founder's brand photoshoot at White Gate Animal Sanctuary with rescued cows.

Liverpool Luxury brand photographer standing in industrial style photography studio holding camera.
Wild Kind Photography logo stamp with W in center and words around it in circle shape: SOULFUL ALIGNED GENTLE IMPACTFUL

HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

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