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Light and Shadow

Digital Nomad Marketing Expert Brand Photoshoot In Iceland

  • Aug 15, 2023
  • 6 min read

Updated: Aug 5


  • Luxury marketing expert's brand photoshoot in Iceland, wearing Loubatins on road with mountain in the distance.
  • Client standing on iceburg during brand photoshoot at Diamond Beach in Iceland for SEO and Marketing Expert, Sally from 49 North Digital.


Brand shoot spotlight on digital marketing expert, Sally Howard from 49 North Digital.


Meet Sally – traveler turned digital marketing expert! She spent most of her twenties traveling and values living life to the fullest and cherishing experiences over material possessions.


During her travels, Sally couldn't help but get drawn to those cool "digital nomads." She'd be like, "OMG, I wish I could do that too, they're so lucky!"


But she didn't just daydream about it – she decided to start her own travel blog. And in doing so introduced her to marketing and SEO. She wanted traffic, she wanted eyes on her content, and she wanted to monetize so SEO knowledge was a must. She even sold her travel videos to some big-shot brands!


Vancouver became her special place. And that's how "49 North Digital" came to life – named after the latitude.


Now, Sally's the ultimate marketing maverick all about that full-stack marketing! Helping people build their online businesses and thrive doing what they love has become her motivation. Sally believes asking for time off is for suckers, and she's living proof that you can craft your dream life by owning your business. She's on a mission to show everyone what's possible when they go all in.


So when the opportunity to plan her brand shoot in Iceland came about, she knew it would be a fantastic fit and got to work making it happen. She wanted to put an end to using stock images on her website in favor of having more non-selfie photos. The aim was professional slash approachable (which is truly where most brands intersect - it's a common and important goal!).


With the goal of a million-pound business that would allow for the purchase of her dream traveling camper van, and a custom-built house (and maybe even a second one), we set out to craft a shoot that screams both luxury and outdoorsy. Sally's mountain motif crops up all over her extremely recognizable branding so we wanted to get creative while staying well within the themes, colors, and pillars.


Soooo...how did we build the ultimate brand shoot (in Iceland!) to convey the two sides of Sally's luxury and outdoorsy brand?


Goal-focused - one of the tasks I set for Sally is to figure out before the shoot was what she wanted to say, as well as the names of her offers, and upcoming launches. I ask all my clients this but since the mountain motif and wordplay (one of my fave things!) are strong in her messaging I wanted to make sure we were arriving in Iceland with a clear plan of attack to make sure we were creating MEANINGFUL content that would be extremely relevant in marketing her marketing business. And we wanted to cover as much ground as possible without missing anything...all while not tiring ourselves out too much! Some of the wordplay and offers we played off were (you'll have to give her a follow to see how she works them into her offers and marketing strategy:

  • ice cold leads

  • summit up

  • insta incline

  • frosty reception

  • leg work

  • day hike


Boujee rental - I always recommend that my clients start their shoot with a gorgeous rental that portrays the energy that will call in the clients they want to work with. It's great for getting a wide variety of shots and keeps us shooting regardless of the weather! The particular house that Sally found (Oak House) was practically pulled right from her vision board - full windows, forest views, and even had its own hot tub and sauna. It was perfect for getting a huge range of images from coffee pouring in the kitchen, to chilling and prosecco popping on the deck, to floor and couch working, and more! We got sooo many great shots!


Music - we had spotify take the reins with a playlist built off of Daft Punk and it was so great, keeping the energy high on our first shoot day. The rest of the days were energized by excitement, adventure, and noodles!


Days - multiple shoot days allowed us to capture different facets of her brand, resulting in a HUGE variety of images, without sacrifice, which is not always possible on a shorter shoot. See the schedule below/


Merge the two sides - we are allowed to be multiple things. We can be luxurious AND adventurous and that's how we represented Sally's brand. We incorporated the tent-toting hiker vibes along with the heels-wearing professional side, making sure that everything we captured was geared toward expressing her brand's voice, energy, and appeal. She even went and had a cute tin mug created with her logo!



Women with sage painted nails, holding shiny metal, mountain mug.


Our Iceland brand photoshoot schedule


Day 1 - met at Blue Lagoon for a quick cafe lunch then headed to the Oak House in Mosfellsbær to settle in and take naps before we started shooting around 6 through to about 10 pm, capturing loads of elevated digital nomad shots, ending with a glass of prosecco and soak in the hot tub barrel! Had the BEST night's sleep in our gorgeous boujee bedrooms.


Day 2 - Sally hosted an IG live as part of her Get Found on Google launch in the morning while I packed up the car and got some last-minute images of her speaking through that plus a few more shots in the lounge without the evening sun streaming in. We popped over to the Reykjadalur Cafe at the base of the hike to the thermal hot springs for some remote working shots while we both caught up with some laptop work and had some foodies before hitting the road to Vik where we would enjoy some mediocre black crust pizzas and camp along the route to set off the next morning.


Day 3 - this was our biggest day! Our first stop on day three was Svartifoss - a gorgeous basalt column waterfall within Vatnajökull National Park. The 35-minute hike was well worth the amazing view while we grabbed shots around the area. Along the way to Jökulsárlón (AKA Glacier Lagoon) we stopped for some open road shots with the map and Jeep to the backdrop of the epic Vatnajökull Glacier. Before heading across to Diamond Beach, we boiled up some noodles for the perfect parking lot dinner. We kept at it and drove all the way to Vestrahorn for some incredible golden hour tide flat photos. We even set up Sally's tent and got out her pack to create hiking images that showcased the digital nomad lifestyle. Somehow Sally managed to drive all the way back to the national park for us to camp - luckily we had plenty of daylight left to setup around midnight!


Day 4 - our final shoot day had us pulling over randomly to catch some shots of Sally on the open road wearing her Louboutins and in contrast working at a picnic table with her messy bun. We made it back to Reynisfjara, Vik's black sand beach where we got some shots in the waves and in the back of the Jeep. The lava rocks were so warm in the sun! I was such a happy little lizard. Then our final two stops were Skogafoss and Seljalandsfoss, two of Iceland's most breathtaking waterfalls! They were absolutely stunning, giving us loads of energy to finish our drive back toward Keflavik (seeing the smoking volcano along the way) for our final airport before flying out the next morning!


It was a PACKED itinerary with lots of time on the road but wow did we get so much great content for Sally!


We had separate bookings and ended up same row across the aisle from each other!



So here's to Sally, the marketing maverick with a passionate heart for adventure and entrepreneurship. Sally has the goal of getting 10,000 female business owners onto page one of google so if visiblity in your marketing is something you struggle with, make sure to reach out soon!


Have a scroll through to see how we brought Sally's Icelandic brand shoot to life! You can find Sally and check out her products and services online here:


INSTAGRAM:


THE WEB:



5 star review including 5 photos about Kayleigh's photoshoot in Iceland.















Summer Iceland Brand Shoot Pros and Cons


Pros:

  • LOTS of daylight. The sun barely sets each night so we had lots of golden/blue hour possibilities

  • Weather was lovely and crisp - lots of sun but never sweaty hot!

  • Because of all the daylight, we got to shoot in LOTS of places that were quite far from each other

  • SOOO many vistas to capture - glaciers, open roads, horses, waterfalls, icebergs, beaches, galore!


Cons:

  • LOTS of daylight. The sun barely sets each night so it's really easy to forget to rest (bring an eyemask if you need one to block out the light to get to sleep!

  • Definitely need a car - we spent lots of time on the road BUT got to go LOADS of places

  • Lots of tourists visiting so there are crowds in most of the photogenic places along the golden circle (can't blame them!)

  • It's a pricey place - best to know in advance so you can mentally prepare for the hit to your bank account! But also, you can get ramen at the grocery store quite cheap, so there are ways around it


Please forgive the banding in some of the images -

had to compress to get them nice and small to share!


  • Woman smiling and sitting at a kitchen worktop with a blue mug in hands
  • Birdseye view in a living space of marketing expert sitting on brown leather sofa during her brand photoshoot in Iceland.
  • Lady scrolling through social media on her mobile phone whilst sitting comfortably on brown leather sofa.
  • Lady smiling whilst having phone conversation in a kitchen
  • lady sat on decking holding mug, with one knee raised. leaning against patio windows. walking boots placed next to her.
  • Lady sitting against arm of sofa with head resting on her hands, smiling.
  • Lady holding a mug, smiling whilst looking at a reflection in the mirror to her right. Can see brown leather armchair and greenery.
  • Walking up wooden slat stairs wearing beige Christian Louboutin red sole high heel shoes. Brown handbag in view
  • Lady wearing torn blue denim jeans and black vest top posing on first step of wooden slat stairs. Mirror reflecting her image.
  • Lady laughing whilst draped over arm of a brown leather sofa wearing orange and brown jumper and blue denim jeans
  • Lady leaning against arm of sofa next to green palm plant looking over shoulder smiling.
  • Marketing expert sat on small white rug on wooden floor, whilst leaning against brown sofa working on open laptop. black round coffee table next to her during Iceland branding photoshoot.
  • Over head shot of the lady with her legs stretched out on brown sofa. open laptop resting on her legs and cup in her left hand.
  • Lady sat on wooden floor leaning against grey wall, wooden stair case over her head. She is running her hand throw her hair.
  • Focused photo of Louboutin shoes on a lady relaxing on brown sofa.
  • Lady sat on wooden with open laptop smiling, wearing sage linen pants and a black top and bare footed
  • relaxed mirror photo, reflection shows lady sitting on wooden floor with open laptop next to her. her knees are raise and her arms are crossed
  • Outside photo on lady pouring a glass of champagne in to a flute, sun is setting in the background behind the forest of trees..
  • lady laughing with both hands on her head whilst crouching down on the floor with a grey walled back drop.
  • Lady with a happy, expression on her faces as a bottle of champagne has popped and foam has poured out. this is a outside shot on the decking. A wooden detailed house and blue sky is in the back ground.
  • The sun is setting and the lady is stood on the decking outside the house she is smiling and raising one arm into the sky and holding a glass of champagne towards the camera in the other hand.
  • Over head photoshoot of a Iphone being used.
  • Lady is stand straight wearing brown linen pants and black top, she is holds her arms straight in front of her, holding a laptop
  • post it note being written by a black sharpie pen. " #3 BUILD TRUST"
  • Lady wear orange jacket using a mobile phone, with waterfall flowing behind her.
  • Focused shot of sunglasses and mobile phone laying on a wooden table. a open laptop is being used in the background
  • Outside shot, background is thick white with clouds and lady is sitting looking over her left tower.
  • Lady sat on bench inside, her legs are crossed and a laptop in resting on her top leg. there is 2 long book shelves above her head on the wall.
  • Lady sat in drivers seat of a car reading a paper map.
  • SEO expert stood in blue coat and yellow bobble hat. She is stood on an iceburg in Iceland looking into the distance during branding photoshoot.
  • Lady stood next to a white van. snow and ice in the background.
  • Lady sat in a small tent, there is a single stove warming a pan, the lady is holding a metal cup and smiling. clouds and hills roll in the background
  • Lady is stood on top of hilly, mountain. pointing into the distant.
  • Woman sat at picnic bench in Iceland with laptop wearing bright orange jacket.
  • The sun is setting behind the mountains and the lady is crossing the steam. the reflection of the lady is in the steam.
  • lady is walking barefooted into the sea, she is dipping her toes into the white foaming waters on the shore
  • Lady is sat in a open boot of a white car. she has laptop laid in one hand and silver coat in another hand..
  • low ground shot of back of lady holding yellow bobble hat and silver mug, while walking towards green hills.
  • Lady stood arms open wide holding silver mug, looking towards waterfall in the background. found between two green covered hills
  • massive misty waterfall with lady stood at the bottom embracing the spray of the water
  • Brand photography client stood behind Seljalandsfoss in Iceland against the green rocks.
  • A digital nomad photographer capturing marketing expert's personal brand photography session under Seljalandsfoss Iceland.

Birmingham vegan herbalist branding shoot pin for pinterest.

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HI, I’M KAYLEIGH — BRAND PHOTOGRAPHER, EDUCATOR, AND LOVER OF GREEN TEA, TRAVEL, AND ALL THINGS PLANT-BASED.

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